Atif Iqbal – A Net Zero Specialist and Promoter for a Green Lahore

Atif Iqbal’s Involvement in RUDA’s Ravi City Project (Lahore)

Introduction: Atif Iqbal is a prominent real estate consultant (CEO of eProperty) who has been closely involved with the Ravi Urban Development Authority’s (RUDA) flagship Ravi City Lahore project. Though not an official RUDA employee, he plays multiple roles – as an authorized sales partner, an investor, and a public promoter of RUDA’s developments. Below is a comprehensive overview of his involvement, including his official registration status, the “Ravi Dost” initiative, marketing/outreach efforts, and contributions to key sub-projects like Chahar Bagh and Sapphire Bay.

Role in RUDA Projects and Official Partnership Status

Registered Sales Partner: Atif Iqbal (through his company eProperty) is an officially registered real estate partner with RUDA for Ravi City. RUDA’s own listing of authorized sales partners includes “eProperty. Atif Iqbal – 64-A, Phase 6, DHA Lahore – 0321-8469951 – Status: Active”. This confirms that his firm is fully registered (with a RUDA/REA/REGD ID) and in good standing to market and sell RUDA project properties. In essence, he is one of RUDA’s approved agents facilitating plot/file sales (even in bulk) for Ravi City Lahore. Being a DHA Certified Consultant as well, Atif brings established credibility in Lahore’s property market to the RUDA projects.

Role and Expertise: As a RUDA partner agent, Atif Iqbal’s role has been to promote the Ravi City project, guide investors through booking procedures, and handle sales transactions of RUDA project files/plots. He has actively engaged with prospective buyers, answering queries and providing updates on development progress. His industry experience and network have made him an important bridge between RUDA and the investor community, especially during the project’s early sales phases. Notably, RUDA’s first phase Chahar Bagh saw Atif’s firm advising clients on how to apply, and later congratulating successful allottees once balloting was done. Overall, he serves as a key point of contact for many private investors looking to participate in Ravi City.

“Ravi Dost” Initiative and Atif Iqbal’s Affiliation

What is “Ravi Dost”? Ravi Dost (literally Friend of Ravi) is a community initiative launched by RUDA to involve the public in the revival and sustainability of the Ravi River and its riverfront city project. It aims to foster broad support for environmental stewardship as Lahore undertakes this massive urban development. The campaign invites people from all walks – students, professionals, influencers, institutions – to become “Ravi Dost” by pledging to care for the river and promote a green, livable future. In other words, it’s a community outreach and environmental awareness program under RUDA’s banner, encouraging citizens to take pride and ownership in the Shehr-e-Ravi project’s success.

Atif Iqbal’s Public Affiliation: Atif Iqbal has been closely and publicly associated with the Ravi Dost campaign. In fact, the promotional Ravi Dost site highlights him as a champion of RUDA’s sustainable vision – describing him as “a prominent figure advocating for a Net Zero future in Pakistan… known for his extensive work in real estate and urban development”. His personal advocacy for eco-conscious urban living (energy-efficient buildings, renewable energy, urban forests, etc.) aligns directly with RUDA’s goals for Ravi City. Because of this alignment, Atif is often seen as an ambassador of the Ravi Dost ethos. For example, he has appeared in media labeled as “Atif Iqbal – CEO of eProperty, and Ravi Dost” in discussions about RUDA’s game-changing plans. Such appearances indicate that he is recognized as a “Ravi Dost” figurehead, essentially an honorary title reflecting his commitment to the Ravi Riverfront project.

Marketing and Community Outreach Under the “Ravi Dost” Identity

Under the Ravi Dost banner, Atif Iqbal has led and participated in various outreach activities to build community support for the Ravi City project:

Educational Seminars: Along with RUDA’s team, Atif has engaged educational institutions to spread awareness. For instance, RUDA organized Ravi Dost seminars at local schools (e.g. Beaconhouse Ring Road Campus) to inspire youth involvement. As a Ravi Dost representative, Atif speaks about the project’s benefits and environmental goals, motivating students to contribute ideas and become “friends” of the Ravi River.
Social Media Campaigns: RUDA’s social platforms (Twitter, Instagram, Facebook) frequently use the hashtag #RaviDost to promote community involvement. Atif amplifies these messages through his own channels. He shares content like “Being a Ravi Dost isn’t just a title; it’s a commitment to our cherished river…” – underscoring responsibility and inviting public participation. Notably, Atif often blends marketing with the Ravi Dost identity – posts advertising Ravi City investments carry hashtags such as #RaviDost, #RaviCity, #RUDA alongside his contact info. By doing so, he brands the investment opportunity as not just profitable but also part of a civic mission.
“Ravi Dost” Badges and Recognitions: Atif Iqbal has also been involved in recognizing and recruiting other supporters. In one instance, he ceremoniously awarded a “Ravi Dost” badge to a fellow realtor (the President of DHA Estate Agents Association) for that person’s dedication to Ravi City’s revival. This indicates Atif’s role in officially honoring contributors as Ravi Dost ambassadors, thereby expanding the campaign’s reach. Such community-building efforts help create a network of influencers who advocate for RUDA’s project.
Public Awareness & Green Advocacy: In line with the Ravi Dost spirit, Atif regularly emphasizes sustainable practices in Ravi City. Through webinars, Facebook live sessions, and WhatsApp broadcasts, he promotes ideas like rooftop gardening, urban forestry, and clean energy in new developments. He often highlights RUDA’s environmental initiatives (e.g. turning old dumpsites into parks, large-scale tree plantation drives) to inspire public confidence that Ravi City will be “modern and sustainable”. This melding of marketing with environmental advocacy has positioned Atif as a community-oriented face of the project, not just a salesman.

Furthermore, Atif’s eProperty platform acts as a community hub for Ravi City updates. He invites people to join dedicated eProperty WhatsApp Channel for “direct Ravi City Lahore project updates”. By managing these groups and responding to questions (often personally), he has built a following of investors and citizens who stay informed and engaged. This grassroots outreach – answering queries on forums, posting regular progress videos, and even addressing academic info requests – has been a crucial part of RUDA’s public engagement, delivered under the Ravi Dost ethos of inclusivity and transparency.

Promotional Campaigns and Investment Activities

Apart from community outreach, Atif Iqbal has been involved in more traditional promotional and investment-related campaigns for the Ravi City project:

Media and Events: Atif has featured in real estate talk shows and webinars focusing on RUDA. For example, he was the guest on “HR Talks – Episode 8” discussing RUDA’s “game-changing info” about Ravi City. In such interviews, he provides insights on project timelines, benefits, and investment tips, effectively acting as a spokesperson for Ravi City in the private sector. He also supported RUDA’s presence at international forums like the Dubai Expo 2020, where Ravi City was showcased to attract foreign investors – his eProperty channel shared coverage along with his contact for follow-up.
Social Media Marketing: On platforms like Facebook and X (Twitter), Atif or his team regularly post property updates with calls-to-action for investors. These posts often read along the lines of: “For booking and details, call 0321-8469951 (WhatsApp 0311-1042111)” followed by hashtags #eProperty #AtifIqbal #ChaharBagh #RUDA #RaviCity. By linking his direct number and eProperty site, he runs a continuous digital marketing campaign for RUDA’s plot sales. The content ranges from price trends, availability of new plot files, to development progress videos – all branded with RUDA logos and the Ravi City narrative. This sustained online presence has helped maintain public interest and trust, filling the gap between official RUDA announcements with more frequent informal updates.
Personal Investment (Auction Participation): Atif Iqbal hasn’t limited himself to marketing – he has also personally invested in the Ravi City project, underscoring his confidence in it. In December 2022, RUDA held a grand auction of commercial plots in the Chahar Bagh “SOUQ” District. Atif participated as a bidder and won one of the prime commercial plots in an intense bidding round. According to news reports, RUDA sold six SOUQ plots for over PKR 683 million, and “the bidding of Souq District was successfully won by Wahaj Consultants, Mr. Atif Iqbal, Hafiz Arsalan and the Kingdom Valley…”. RUDA’s official social media even congratulated “Mr. Atif Iqbal for winning SOUQ Commercial Plot DC-2” through that competitive auction. This high-profile investment by Atif serves a dual purpose: it is a vote of confidence in the project’s viability, and it gives him a stake in the development (likely meaning he or his company will develop or re-sell that commercial parcel). Such involvement adds credibility when he later promotes the project, since he is personally vested in its success.
Promotional Collaborations: Atif has also highlighted partnerships and milestones of RUDA to build investor enthusiasm. For instance, when RUDA signed an MOU with a UAE developer (Reportage Properties) to bring luxury developments to Chahar Bagh, Atif’s platform publicized this as a sign of international confidence in Ravi City. He similarly shares news of infrastructure wins (e.g. new interchange approvals, hospital collaborations) – effectively functioning as a private PR extension for RUDA. All these campaigns, whether personal investment or promotional news blasts, have helped sustain momentum for Ravi City in the public eye.

Involvement in Key RUDA Projects (Chahar Bagh, Sapphire Bay, etc.)

Ravi City Lahore is a huge project composed of multiple phases and districts. Atif Iqbal and his company have been particularly involved in the early flagship components of this development:

Chahar Bagh (RUDA Phase 1): Chahar Bagh is RUDA’s first residential scheme in Ravi City – a gated community near the Ring Road, encompassing 10-Marla and 1-Kanal residential plots (around 1,000 Kanals total). Launched in late 2021, it was the first opportunity for the public to invest in Ravi City. Atif Iqbal’s involvement in Chahar Bagh has been extensive from day one. He assisted interested buyers during the initial application and booking period in early 2022, even posting guides on “How to apply for Chahar Bagh” and sharing official application links on eProperty. When the general ballot for plot allotments was held on April 14, 2022, Atif immediately shared the results portal for people to check their status and congratulated the successful members on behalf of “Team eProperty”.

After the ballot, as development kicked off, Atif kept the public informed: he announced the start of on-ground development work in Chahar Bagh by March 2022, and since then has regularly shared Chahar Bagh Development Update videos (numbered series) showing construction progress. His site chronicles dozens of such updates (e.g. Update #57 as of Nov 2024) covering road networks, infrastructure, and landscaping works. This transparent tracking gives his clients confidence that the project is moving forward. Additionally, as mentioned, Atif invested in Chahar Bagh’s Souq Commercial District by acquiring a plot in the Dec 2022 auction. This means his company may play a role in developing part of Chahar Bagh’s commercial area – a significant milestone since it ties a portion of the project directly to him as a developer/investor. In summary, Atif/eProperty has been involved in Chahar Bagh’s sales, updates, and even its on-site development (via the Souq plot), making them integral to this first phase’s progress.

Sapphire Bay (Zone 3 of Ravi City): Sapphire Bay is another major component of Ravi City Lahore, envisioned as the first large-scale mixed-use “bay” development along the Ravi River. Spanning ~2,000 acres, Sapphire Bay was awarded in May 2021 to a consortium led by Arif Habib Group for development. While the consortium handles construction, Atif Iqbal engaged with Sapphire Bay as a marketer and facilitator of early investments. In 2021–22, RUDA floated investment opportunities in Sapphire Bay via land/plot files (pre-allotment investment instruments). Atif’s eProperty actively dealt in these – for example, in April 2022 he publicly quoted market rates for Sapphire Bay files (7 Marla and 15 Marla) at PKR 30 lakh and 50 lakh respectively. This indicates his firm was helping investors buy these files, effectively raising capital for the Sapphire Bay project. He advertised that these files included development charges and promoted them as lucrative, given Sapphire Bay’s future as a “modern and sustainable city” on the riverfront.

Moreover, Atif has kept a close eye on Sapphire Bay’s milestones. He shared news when RUDA’s CEO visited the Zone 3 site, signaling that development activities were underway. He also cross-promotes Sapphire Bay on his platforms (there are dedicated pages and even a SapphireBay.pk microsite he supports, explaining the project’s master plan and benefits). While Sapphire Bay’s on-ground work is handled by big developers, Atif’s role is ensuring investors remain informed and engaged, possibly brokering any resale of files or new launch phases to his clientele. His dual status as a RUDA-registered agent and DHA-certified consultant lends credibility when pitching Sapphire Bay to both local and overseas buyers (who are keen on large-scale projects). In essence, though he isn’t building Sapphire Bay, he has been a key promoter and reseller for its investment products, contributing to its financing and publicity in the early stages.

Other RUDA Initiatives: Beyond these two marquee projects, Atif Iqbal has shown involvement in other aspects of Ravi City’s development:
He highlighted RUDA’s efforts in the Industrial Zone – sharing that RUDA is upgrading the existing industrial area (1000+ factories) with better roads, utilities, and regularization. By doing so, he helps disseminate the news that Ravi City isn’t just housing, but also about industrial rejuvenation, which can attract industrialists to buy land there.
He has publicized healthcare collaborations – for example, meetings between RUDA and Evercare Hospital to plan new medical facilities in Ravi City. This shows his interest in the social infrastructure milestones of the project, not only the real estate sales.
Through eProperty’s channels, he also shared the unveiling of the Ravi City Master Plan (Ravi “Reborn”) and its sustainable development strategies, underscoring major visionary milestones.

In summary, Atif Iqbal (and his company) have been involved in virtually every public milestone of Ravi City Lahore – from sales launches, balloting, and price discovery of plots, to on-ground development updates and investor acquisition. He is officially recognized by RUDA as a sales partner, has aligned himself with RUDA’s “Ravi Dost” public outreach campaign, and has even directly invested in the project’s commercial sector. His marketing initiatives and community engagement under the Ravi Dost identity have significantly bolstered public awareness and trust in the Ravi Riverfront venture. All available evidence – including RUDA’s own documents, news reports, and Atif’s active media presence – verify that Atif Iqbal is a key private-sector stakeholder driving the success of RUDA’s Ravi City Lahore project.

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